New American Airlines Branding – Love it or Hate it??

March 8, 2013     / / / / / / / / / / /

So it’s out with the old, and in with the new for American Airlines.

Here is what they USED to be:



And here is the NEW:



Now my mom always taught me that if I don’t have anything nice to say that I shouldn’t say anything.  But she’s not here right now, and I’m going to speak my mind.

I agree, it was way past time for American Airlines to update their branding.  I mean the old AA with the horrible, geometric eagle in the middle is just so dated. There is nothing chic, interesting or eye catching about the old logo.  It feels very “70s”, which it turns out is when it was designed.

So all of that being said, I must say that I’m not really loving this new look for American.  I get it…the looks like a plane wing, with an eagle and the traditional “American” colors and ok, it’s the right hand side of an “A” so there were some clever moves involved here.  But I almost think it’s too modern and slick looking, and will in turn look quite dated in a few years.  Plus, can’t we play with these horrible blue and red colors?  Any hue or tone differential that we could have checked out? And don’t even get me started on the plane designs that look like flying American flags.  That involved ZERO out of the box thinking!

Being in the design business, I can almost guarantee that they presented hundreds of awesome, amaze-balls logos and the client inevitably went with the worst looking.  As that tends to happen…except with our clients…they always pick the coolest logos when presented the different versions, but I digress.

I highly doubt that this change of branding is going to make it or break it for American.  I know I will continue to fly and get my mileage points with them despite my distaste for their new logo.

Ok, mom…see I wasn’t that mean.  I mean this guy tore them APART for the new branding, and I can’t help but tend to agree with him.

So what do you guys think?  Is this new branding a breath of fresh air for American Airlines, or is this a branding travesty? Let’s hear it!